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why-people-forget-new-passwords

Because your brain is wired that way:

According to a new study, the brain only chooses to remember memories it thinks are most relevant, and actively suppresses those that are similar but less used, helping to lessen the cognitive load and prevent confusion.
An example of this is when passwords are changed. The new passwords are similar and thus surpressed. It takes repetition to get the new password to be remembered, probably just in time for it to be changed.

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