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more-on-sun-free-advice-for-jonathon

I read the NY Times article on Jonathon Schwartz take-over at Sun. My concern is that Sun is going to the consumer market for an iPod-esque homerun product.

Mr. Schwartz contends that Java is the No. 1 driver of growth at Sun, ahead of Solaris, its operating system for corporate computers. "More teenagers recognize Java than they do Microsoft, because that is what they have in their pocket on their cellphone," he said in an interview on Tuesday. "Shame on me if I can't find a way to monetize that."

My advice: don't do it. IMHO, Sun is an enterprise oriented company and would have problems making the switch. If you want to take advantage of J2ME on cell phones, target enterprise wireless applications. Why? The carriers and device manufacturers aren't focused on enterprises so there is a gap. Can you imagine the blanks stares we get at WiKID when we approach a wireless carrier about using a J2ME cell phone for two-factor authentication?

It ties into the Sun product and customer base. Sun should be looking at financial servcices, government and healtcare apps.

Oh, and they should allow developers to redistribute the java SDK so we can promote our java-based open source server apps using VMWare etc. Otherwise, we'll all move to Ruby or PHP.

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