Visa adds Carrot to Stick for PCI goulash

This will be interesting to look back on in a year: Visa is creating a $20,000,000 bonus pool to incent their members to be PCI compliant. :

Visa's new Visa PCI Compliance Acceleration Program is designed to spur entities that are covered by PCI rules to comply in a speedy fashion, said Jennifer Fischer, a director with Visa USA. "This program is part of our larger strategy for protecting card holder data and to ensure that we are doing everything we can to protect it from compromise," she said.

Though nearly 18 months have passed since PCI rules went into full effect, only 36% of Tier 1 merchants and 15% of Tier 2 merchants are currently compliant with the requirements, according to Visa.

At the same time, acquiring banks that fail to ensure compliance by Sept. 30, 2007 will be assessed fines starting at $5,000 a month for each non-compliant merchant. The fines increase to $25,000 per month for each non-compliant merchant after Dec. 31, 2007. Until now, fines have only been assessed in cases where actual data breaches occurred.