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2008/05/06

Appease the gods of identity by buying WiKID or at least sacrifice a goat

Great article on the New York Times site about the psychology of insurance.

So when we think about passing up flight insurance, we conjure up disaster just as easily as ancient Greeks imagined a thunderbolt from Olympus, and we too figure we can avert it through the equivalent of a bull sacrifice. Intuitively, we haven’t made great strides since Homer’s day. But at least our gods take credit cards.

Hat Tip Marginal Revolution

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