ExpressPay now at McDonalds - expect more fraud

I've always wondered why you could buy gas with a credit card without needing a PIN number. It would seem to me that adding a PIN to purchases where the user does the swiping would eliminate 90% of stolen credit card purchases.

Now, I find that American Express is making it even easier with a contactless payment card supported by McDonalds.

Individually, of course, if you spot the fraud, you're not out the cost of the Number 1 with a Coke. However, the total cost of fraud is absorbed by credit card consumers.